As the Internet has grown in popularity, so too has online marketing.Online marketing, also known as Internet or digital marketing, involves using the Internet to promote a business. The goal of online marketing is to spread awareness about a business and its products or services via the Internet.Internet marketing encompasses a variety of different strategies, including search engine optimization (SEO), pay-per-click advertising, reputation management and both social media and content marketing. The majority of businesses today use at least one of these strategies to promote themselves.Rather than doing the work on their own, many businesses turn to Internet marketing services to help set goals, design strategies and run campaigns.